PR GTR has released Secret Speyside for retail travel
Pernod Ricard Global Travel Retail (PR GTR) has launched seven rare Secret Speyside single cask editions exclusive to travel retail.
From four Speyside distilleries, the new series consists of seven expressions who are between 21 and 27 years old.
Liya Zhang, vice-president of marketing, PR GTR, said: “This very rare range of single cask editions combines the rich heritage and unique features that come from four famous and elusive distilleries in the heart of the revered region of Speyside, which presents travel retail shoppers with a unique opportunity to explore and collect new and rarer treasures. “
The four distilleries include the Caperdonich distillery, the Longmorn distillery, the Glen Keith distillery and the Braes of Glenlivet distillery.
Zhang added: “As a rich and fast-growing category, we are excited to present the impressive range of rare single cask editions exclusively to travel retail. The ultra-limited malts present an opportunity for PR GTR to turn. cut-through the prestige-plus category to duty free, offering unique expressions that collectors can’t find anywhere else. “
Caperdonich Peated 1996, exclusively in Heinemann, Frankfurt, will sell for RRP US $ 1,050; the 1996 Caperdonich Unpeated, exclusively at Dufry, Heathrow, for US $ 1,050; the Braes of Glenlivet 1992, exclusive to Dubai Duty Free, for US $ 990; Glen Keith 1998, exclusively at CDFG, Shanghai, for US $ 450; while the 1994 iteration of Glen Keith, exclusively in Lagardère, Hong Kong, is available for US $ 760.
Finally, Secret Speyside Longmorn 1998, exclusive to Lotte, Singapore, will be sold for US $ 480, and the 1995 bottling of Longmorn, exclusive to Everrich, Taiwan, will sell for US $ 800.
Sandy Hyslop, Chivas Brothers director of blending and inventory, commented: “It’s always an enjoyable moment for a blending team when we realize that a cask we’ve been tracking for several years stands out — only worthy of voting alone. “The introduction of seven new captivating single cask releases is a tribute to the extraordinary skill and uncompromising dedication behind Secret Speyside.”
The expressions were matured into seven separate American oak casks, a selection of which were first-filled.
Hyslop added: “Over decades of maturation, an incredibly unique set of flavors has developed within each cask and these stunning new releases, bottled with cask power, represent a wonderful depth in Speyside just waiting to be discovered. “
The series was launched on global retail travel in 25 markets in 2019, and Secret Speyside has already expanded to major single malt domestic markets including the UK and China.
The Spirits Business recently spoke with Zhang about how Irish whiskey should focus on providing digital-first experiences to attract Gen Z and Millennial travelers to the category.
