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If you’ve been watching TV lately, you might have noticed that Jake from State Farm has a new look. But who is this new Jake, and why does he look so familiar?

Meet the New Jake from State Farm

The new Jake from State Farm is played by actor Kevin Mimms. Mimms, who is African American, was chosen for the role in an effort to diversify the company’s advertising.

Despite the change in appearance, the new Jake from State Farm is still a helpful, friendly insurance agent who is always ready to assist customers. The character first appeared in State Farm commercials in 2011 and has since become a beloved figure in popular culture.

Jake from State Farm Memes

Over the years, the character has inspired numerous memes and parodies, including a popular Saturday Night Live sketch starring actor and comedian Chris Redd as Jake.

Despite the popularity of the memes, however, many people still associate Jake from State Farm with the helpful and reliable insurance agent depicted in the commercials.

Why the Change?

State Farm’s decision to replace the original Jake with a new actor was a strategic move aimed at appealing to a more diverse audience. The company has been actively working to improve diversity and inclusion in its advertising and marketing efforts.

The decision to cast an African American actor in the role was met with mixed reactions from the public. Some people praised State Farm for taking steps to promote diversity and inclusion, while others criticized the move as a form of tokenism.

Jake from State Farm’s Impact

Regardless of the controversy surrounding the new Jake from State Farm, the character has had a significant impact on popular culture. His catchphrase, “Uh, khakis,” has become a popular meme and catchphrase in its own right, and the character has been referenced in everything from TV shows to movies to video games.

While some may argue that a fictional character can’t have a real impact on society, the popularity of Jake from State Farm is a testament to how influential media can be in shaping our perceptions and attitudes.

Conclusion

Whether you prefer the original Jake from State Farm or the new one, there’s no denying that the character has become an iconic figure in American popular culture. While the recent change in appearance may have caused some controversy, it’s important to remember that companies like State Farm have a responsibility to promote diversity and inclusion in their advertising and marketing efforts.

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