We are familiar with terms such as cultural travel, sustainable travel, mass travel, adventure travel, health and wellness travel, group travel, revenge travel.
Another term that has emerged recently is regenerative travel. The name is not just a trend but a brand-Regenerative Travel-and it represents a corporation and collection of more than 30 independently owned luxury hotels and lodges in 24 countries dedicated to making travel as a force for the regeneration of the planet.
Founder Amanda Ho described the collection as “a global community platform to connect all stakeholders in the travel industry and unite everyone in goal-driven action for change.”
How does a hotel join the Regenerative Travel group?
Member characteristics were selected after evaluation; they must adhere to certain standards that reflect the environment and sustainable practices. Each property must commit to continuous improvement and evolution and must offer travelers an immersive, culturally rich experience.
Member properties include the Cherero tent safari camp in Tanzania; Andronis Concept Wellness Resort in Santorini, Greece; and The Datai Langkawi in Malaysia.
Caribbean members of Regenerative Travel include Jade Mountain in Soufriere, St. Louis. Lucia; Tortuga Bay Puntacana Resort & Club in the Dominican Republic; and Rockhouse Hotel and Skylark, both in Negril, Jamaica.
An example of a Regenerative Travel resort
Here’s what Jade Mountain did to earn its place in the Regenerative Travel community.
The iconic resort property, conceived by architect and owner Nick Troubetzkoy, opened in 2006 and is known for its open-air design and unobstructed views of the Pitons and Caribbean Sea. Troubetzkoy’s design eliminated the need for air conditioning and artificial lighting, encouraging travelers to use fewer of the island’s natural resources. Jade Mountain is the first LEED-certified hotel in the Caribbean.
In addition to employing the staff of almost all of St. Lucian nationals and supporting local artisans, farmers, environmental experts and hospitality professionals through on and off-site programs, the resort returned the 1.5-million-gallon reservoir to the Anse Mamin Valley for use as a catchment system for rain and river water for the local community of Soufriere while using its own freshwater treatment station to directly supply the resort.
At the resort’s Emerald Estate Regenerative Farm, travelers can explore mango and cacao tree orchards and take part in bean-to-bar chocolate making and guided herbal medicine tours with Vegan Creole History cooking and craft microbrewing classes.
Custom health programs led by professional physicians cater to yogis and travelers seeking to gain spiritual and physical well -being.
“Having operated steadily for decades, we felt it was time to do more of our efforts,” said Karolin Troubetzkoy, executive director of the resort.
“As travelers’ awareness of how their choices affect small communities and environments on a wider global scale grows, we are proud to join a group of innovative properties and hoteliers working toward a common goal. of encouraging more purposeful and meaningful travel, and helping local communities thrive. ”