Online travel platform Booking.com has launched its inaugural APAC Travel Confidence Index, which provides a snapshot of how confident consumers feel about re -exploring the world and whether they will welcome incoming travel.
The commissioned research polled 11,000 travelers from 11 markets across Asia and Oceania between April and May 2022, combining it with proprietary data and insights of the company as a digital travel leader over the past 25 years. years.
The Travel Confidence Index explores the overall level of comfort, motivator and concern of consumers across Asia Pacific and how it varies across the region. The results showed that 71% of travelers to Hong Kong plan to travel in the next 12 months. A similar percentage of them “just want to get away” because they are sick of being stuck at home. At the same time, the top three considerations when booking their next trip are safety (63%), quarantine periods (58%) and cost (51%).
Across the 11 markets analyzed, India emerged as the most confident with 86% of travelers to India saying they intend to travel in the next 12 months; followed closely by Vietnam and China. While the North Asian markets of Korea, Taiwan and Japan rank lower in the index in terms of overall confidence, the travel goal among respondents remained relatively high (over 60%).
Hong Kong ranks 7th on the Travel Confidence Index despite continued strict boarder restrictions in recent years compared to many markets across the region. Some key concerns from local travelers indicated from the survey include the local and overseas quarantine requirement (55%), possibility of being stuck at destinations under new boarder regulations (43%) and the fear that infected with COVID-19 (37%).
When it comes to looking at the ideal length of trip in the eyes of local travelers, 54% of respondents said that a trip lasting from six to nine days is preferred, followed by a short trip from two to five days ( 27%).
When asked if travelers accept disruptions as part and parcel of today’s travel, half of Hong Kong respondents answered yes. The desire to travel remains strong among Asia Pacific travelers in general, with ease of travel planning and booking as well as cost as the top two considerations. Both rank consistently high in all markets, even as regional restrictions continue to loosen.
While restrictions still remain, 55% of Hong Kong travelers feel that leisure travel is still important to them.
The desire to “just escape” (70%) emerged as the top motivator to travel for Hong Kong shoppers after two years of lockdown and a rapidly evolving travel scene; followed by a close “visit to a new destination” for 43% of respondents and “getaway to recharge mentally” for 27% of respondents. Only 10% indicated that work was the reason they book a trip, which is less common reason for travel.
Traveler habits changed despite international travel back to the area
When travel restrictions were still enacted in Hong Kong, staycation and a series of outdoor activities, including hiking, camping and glamping, became the main goals of many Hong Kong residents. The Hong Kong Tourism Board also launched Spend-to-Redeem local tours and staycation packages to encourage domestic traveling.
Booking.com’s latest Travel Confidence Index has revealed that the behaviors of domestic travelers have been changing over the years and staycation is likely to be part of the permanent vacation roster in the future. Nearly half (47%) of respondents indicated that they were likely to book domestic staycations even if it was possible to travel abroad again, and a similar level of respondents (46%) also said that they were likely that they still engage in outdoor activities locally even when international travel resumes.
Despite the increase in domestic activities, most Hong Kong travelers (69%) are likely to travel abroad if travel bubbles are widely implemented between Hong Kong and other markets. COVID-19 health and safety measures remain the top considerations (49%) of travelers that affect their choice when booking accommodation, whether overseas or within the country. Hygiene concerns such as cleanliness and cleanliness of accommodation also show a large impact (40%) while other common travel considerations also show weight in affecting travelers ’choices, such as amenities and facilities of hotels (38%) and proximity to local transportation (38). %).
In terms of sustainability, nearly half (48%) agreed that they were willing to pay more to make more sustainable choices, while a similar level of respondents (50%) agreed that it was okay. that they have less diversity in options to make sustainable travel decisions.
Laura Houldworth, managing director of Asia Pacific at Booking.com, said: “It’s really exciting and exciting to see Asia Pacific travel coming back with the easing of most border restrictions. This has revitalized not only consumers, but the travel industry in general. Our APAC Travel Confidence Index reflects how while travel intent remains strong, travel confidence remains nuanced across Asia – for a variety of reasons. This is a promising indication of the opportunities available for the industry to adapt and collaborate today to boost the overall confidence of travelers, to really make it easier for everyone to travel and re -experience the world in a sustainable way. “
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